7 Components of Total Search Engine Domination for Your Business
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Google traffic is a fresh air for many businesses which are trying to get customers especially in competitive market. Organic optimization and pay-per-click remains the most popular way to promote product or service. However, there are several ways to receive decent traffic from Google: organic results, sponsored results, Google Maps, YouTube videos in organic and Google Video search, Google News and Blogs, Google Image Search, and traffic through third party websites which list information about businesses and appear in search results.
Total search engine domination for specific business could appear when all components of web marketing and SEO applied and integrated into single campaign to achieve the best result from online investments.
As shown on example above, Honda dealership (we used to work with) appears on Google Maps, sponsored results, and organic results when people type “Boston Honda”. For consumer who want to buy Honda vehicle in Boston area it is impossible to miss our client website… links occupy most of the screen. If consumer go deeper in search results he or she will find other websites and business networks which list our information with direct link to a website. Google News and Google Video results show information about client as well because we submitted press releases in different media networks and videos to YouTube.
How to create total domination for your website…
Step #1
Do SEO, it is pretty much easy if you are local business owner with few competitors. Few quality links and professional onsite optimization should work just fine. For online casinos, dating sites, SEO’s, and other folks in competitive field we recommend to invest time and money to create high presence through networking, press release distributions, content distributions, and link building.
Step #2
Create Google Maps listing without missing any component Google offers. Add tags for your business (use popular keywords you wish to rank), photo, video, address, hours of operation… and ask regular customers submit real reviews on your Google Maps listing. More information you have, bigger chance Google show your Map listing in search results.
Step #3
Sign up with Google AdWords and start pay-per-click campaign. Manage organic and paid traffic to create a perfect balance which can guarantee better return on investments.
Step #4
Create series of videos and post them on YouTube. YouTube videos appear on in Google Video search and organic search results as small shortcuts. Optimize your own videos.
Step #5
Submit your site in local directories and social sites for small business owners. We already explained this process here… Profiles in social media websites and business directories appear in Google search results quite often. Other websites can work as a door for your business.
Step #6
Tag all your photos / images and use alternative descriptions to appear in Google Image Search.
Step #7
Create blog on your site and update it with new posts on a regular basis. If you have new content on a daily basis, you can try submission in Google News Search. Appearance in Google News can create incredibly hight traffic especially if you post about popular topics and events.
