Asking Website Owners to Link Your Site.
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Every experienced search engine optimization expert will tell you that the best link is one-way link from related websites. For new site it is hard to receive good backlinks and regular submissions in free directories or link exchanges doesn’t work as it used to. Sometimes webmasters needs to go on other websites and ask for a links.
Picture source: SEOmoz
In most cases email which ask to give backlink look spammy and most webmasters delete it and even report it as spam. Let’s look what Google recommends on webmaster guidance page: “Make sure all the sites that should know about your pages are aware your site is online”. Yes, Google suggest to go and tell other webmasters that your site online… hm, but how to do it in legal way without spamming?
There are some ways which look quite effective and innocent when you ask other webmasters to give you a link. I mean, it is like trying to meet a girls in a local bar; some techniques are rude and you look like a total jerk, but other ways to approach lady work just fine and you live the place with her phone number.
Let’s look on example of my real work from the past. Everynote, old network where people can download sheet music, they called me and complained that in 2005 their traffic was 5000 people a day and now it is only 1200 – 1500 people. It was hard to rebuild whole site because it use old CMS and owner didn’t want me to touch backend. I was suppose to use old fashion SEO and buils links. We found over 600 websites which belong to musicians, lovers of classical music, composers, teachers, schools, and colleges. We send personal email to all of them asking for support our site and write review. We told story of our business and how we help college students to find classical music. It wasn’t just similar letters, all site owners received personal email with information they might be interested in. In less than a week we got over 50 responses with thank you letter, reviews on their sites, and link back for our client. Many of this links was from educational websites (.edu). Social media activity sparked as well, we discover that some webmasters bookmarked, Tweeted, Facebooked our site. It was enough to get domain trust and extremely good Google rankings for targeted keywords. In less than 6 weeks we got over 2000 daily visitors.
Everynote became to appear with Google sitelinks right after we received quality links.
How to ask site owners:
- Contact only site owners who provide their email or regular contact form. Don’t email them if they ask not to email with link requests. Don’t use forms which was created for other purposes (application form, sales team, order product etc).
- Write personal email including person or company name. Don’t send the same email to all people.
- Introduce yourself, use some catch to bring attention. Example: “I am 21 years old entrepreneur who sells books to save for college” or “It is our family business for 3 generations”.
- Tell about your product or service.
- Benefit other site owners with your knowledge or advice.
- Remember, spam and poor written emails reduce success and increase chance to appear in all spam databases.
September 9th, 2009 at 1:02 am
thanx for this infomation…. it’s very helpful & infomative too..
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