Burger King Commercial With Erik Estrada. Growing Demand on Fictional “Estrada” Sunglasses.
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In the beginning of September Burger King launched new TV campaign called “School of Endorsements” which feature Eric Estrada and Tony Stewart. Eric Estrada is trying to promote his “ultra fashion” Estrada sunglasses. Basically, it is oversized sunglasses with Estrada logo across the glass.
Commercial is funny, really funny! Kaneknotuser wrote on YouTube: “I saw this on TV with my 3 year old brother and after the last estrada he started laughing and he probably laughed 10 minutes straight”.
Creators of this commercial knew that some people might go online and look up if Estrada sunglasses actually exist. Joke website www.EstradaGlasses.com and online campaign were launched.
In less than a week many forum and blog posts appeared online where people ask if it is possible to buy Estrada sunglasses and where to find it. YouThink network created poll asking Whould you buy Estrada sunglasses?, as of September 23, 2009, 267 people voted already and 80% of them said yes.
”WILL SOMEONE PLEASE MAKE THE ESTRADA SUNGLASSES FROM THE COMMERCIAL!!!!!!!!!! they are friggin SA-WEAT!!!!!!!!!!!! the ponch could make a lot of $ if he produced these glasses and sold em commercially” wrote AOL Shopping user.
