In the beginning of September Burger King launched new TV campaign called “School of Endorsements” which feature Eric Estrada and Tony Stewart. Eric Estrada is trying to promote his “ultra fashion” Estrada sunglasses. Basically, it is oversized sunglasses with Estrada logo across the glass.

Commercial is funny, really funny! Kaneknotuser wrote on YouTube: “I saw this on TV with my 3 year old brother and after the last estrada he started laughing and he probably laughed 10 minutes straight”.
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 I remember 10-15 years ago my dad called me to announce a “great news”, he was a 1 000 000 visitor to some website and now he wait when people call, email, or mail him information on how to receive a prize. I was just laughing at him… Yes, 15 years ago people used to click banners, submit forms, and follow sponsored links. Today it is hard to trick users and make them believe in online offers and promotions. It is almost impossible to convict people to click ads even when banner or link has perfect match with your design, niche, or content. According John Chow, Google AdSense used to be a perfect tool to make money several years ago. Average earnings from Google AdSense was about $5-8 for 1000 impressions. Today earnings dropped to less than a dollar for 1000 impressions. It means, that you can get 1-3 clicks if 1000 people will visit your page. Easy to guess, only $100 for 100k visitors and $1000 for million visitors. 99.9% websites and blogs don’t have 1 000 000 traffic in a year.

 I still meet a lot of people who believes that they can make a fortune with Google AdSense but all their efforts end with desperate jumps from AdSense to Yahoo Ads, from Yahoo ads to AdBrite, from AdBrite to Bidvertiser etc. Capturing leads, selling stuff, and professional use of affiliate programs is the only way to make money online and monetise your website.

How website look:

How reader see it:

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 My friend recommended me awesome YouTube video which contan collection of 100 the most popular viral videos in 4 minutes. Enjoy:

Handcrafted, 12″x12″ square pillows with social media logos became avaliable on Etsy-Craftsquatch. Twitter, Facebook, Reddit, Myspace, FriendFeed, and RSS Feeds and more. Pillows are on sale for $18.99 each.

 Creator of the pillows also accept custom orders and can make the same onew with your logo.

 Interesting and creative campaign launched in Portugal, crosswalk stripes (zebra) are made out of the names of pedestrians who was hit by a car and killed. Message on the curb are saying: “1/4 of the victims of auto accidents are pedestrians”. Campaign and memorial was made by DraftFCB Lisbonand brought more awareness to drivers and pedestrians.

Crosswalk memorial in Lisbon, Portugal. Names of pedestrians who was killed by a car

 Image source: Osocio

Collection of creative examples on how to run and use different tactics of guerilla marketing campaigns for your own website. Many of this ideas won’t cost a lot and it is just matter of creativity and effective idea which can capture attention.

www.Hotels.nl – travel site from Amsterdam.
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 Jeremy Shoemaker made fake picture of him holding $500 000 dollars check from AzoogleAds. He did not hide that it is a joke and it was saying on his blog that the image was made on Photoshop and everyone can post it on his blog or forum. Suddenly image appeared in numerous blogs and websites; some of them (who don’t know how to read) made sensation out of image saying that Jeremy really earned half million using AzoogleAds. Other blogs and networks accused Jeremy in lying to his own readers. Anyway, result was just great… Shoemoney blog and AzoogleAds got extra web visibility, more backlinks, higher traffic, and more leads.

 Jeremy stated on his blog: “It was an amazingly good campaign for them. Its been on numerous websites who think they have discovered it was fake… even though it says it here. Good for traffic” and added in different post “I am still amazed how all these sites get duped so easily, It’s great for traffic though so I will take it”.
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 John Biggs wrote informative post on Crunch Gear comparing financial situation and traffic to Woot shopping site. He pointed that in October and November traffic to Woot dropped after collapse of sock markets but it became to recover after government stimulus packages and signs of financial stability. Take a look:

 
Image source: Crunch Gear

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Web applications became a powerful tool in marketing. Success of Elf Yourself by Office Max turned web application into powerful marketing tool to generate brand awareness in online and offline media. Creation of web application and placing it on a corporate website brings more traffic to a website when “word of mouth” spreads across social networks like Facebook, MySpace, or Twitter.

My “creation” on MadMenYourself, I called it “Me in 20 years”.

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 My co-worker showed me the funniest blog ever, it called People of Walmart. It is photo blog with collection of images whith funny, wierd, crazy, and trashy people who shop in Walmart. From one side, it is a blog where you want to see every photo and read every post, but from another side it makes you realize ”OMG, we live in this country!”. My favorite shot is a photo of some redneck who shop in Walmart wearing “While You Were Reading This… I Farted” t-shirt.

Read to find how it went viral…