Web 2.0 term emerged in 2004 to describe new websites, design trends, and applications. Many will agree that Web 2.0 term was used to show that Internet has changed and became better and at some point smarter. Many technology companies were using term to show that dotcom bubble in the past and Internet is different now. Web 2.0 term became a powerful term to sell new products such as application, scripts, web design, software, web tools etc. By the middle of 2007 term was overused and Google Trends (see graph below) shows that search volume for the term used to be extremely high.

 After 2007 less people began to use web 2.0 term and in 2009 it became clear that term is completely outdated. From one point it is became clear that nothing changed, we still have the same Internet like in 1995 but with higher speed, more options, and better interface. From another site, it is became easy to build websites, blogs, and flashy design, even middle school kid can build “Web 2.0″ blog with flashy design and buttons.
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 On Wednesday, September 30, 2009 Starbucks introduced Starbucks Via, new instant coffee in all location across United States. It was supported by massive advertising campaign prior launch. Starbucks expects around 10 million customers to come and try instant coffee for free in 7 500 locations.

Starbucks Via TV ad:

  Starbucks runs ads tryiong to explain that new instant coffee has the same taste like regular one. “We’re so confident that you won’t be able to tell the difference between Starbucks VIA and our brewed coffee, we’re inviting customers into our stores to see if they can tell the difference,” Starbucks CEO Howard Schultz notes. But entire marketing campaign can’t convict some critiques and coffee lovers who think that it could be the biggest failure for the company.
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 Online spending grew to £1.752bn in the first half of 2009, while TV spending decreased 16.1% to £1.639bn in United Kingdom according BBC News. For the first time in the history online advertising overtakes TV and it makes internet is the biggest marketing medium in UK. Internet advertising spending increased 4.6% for the first half of the 2009 and it made internet the only marketing medium with grew this year.

This is how people predicted Future of Advertising in 1885

Analyst Ian Maude of Enders Analysis commented on this situation: “TV maintains its role as the big daddy of display advertising, but the main driver of Internet advertising in the U.K. has been search and particularly Google Inc” (source Wall Street Journal).
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 Canadian charity organisation called Rethink Breast Cancer created video ads to reach teenagers and young crowd and explain that breast cancer is dangeourous for young wioman as well… apparently some people found that commercial is “way to sexy” and represent bad taste.

 I would say, it is the first time I see breast cancer commercial which actually talk with young people. Any other commercial I saw in the past targeted some old ladies and woman after 50 years old. Opinion that breast cancer can hit only older women is wrong, and this commercial show young women that it could be too late to diagnose and cure it.
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 I remember 10-15 years ago my dad called me to announce a “great news”, he was a 1 000 000 visitor to some website and now he wait when people call, email, or mail him information on how to receive a prize. I was just laughing at him… Yes, 15 years ago people used to click banners, submit forms, and follow sponsored links. Today it is hard to trick users and make them believe in online offers and promotions. It is almost impossible to convict people to click ads even when banner or link has perfect match with your design, niche, or content. According John Chow, Google AdSense used to be a perfect tool to make money several years ago. Average earnings from Google AdSense was about $5-8 for 1000 impressions. Today earnings dropped to less than a dollar for 1000 impressions. It means, that you can get 1-3 clicks if 1000 people will visit your page. Easy to guess, only $100 for 100k visitors and $1000 for million visitors. 99.9% websites and blogs don’t have 1 000 000 traffic in a year.

 I still meet a lot of people who believes that they can make a fortune with Google AdSense but all their efforts end with desperate jumps from AdSense to Yahoo Ads, from Yahoo ads to AdBrite, from AdBrite to Bidvertiser etc. Capturing leads, selling stuff, and professional use of affiliate programs is the only way to make money online and monetise your website.

How website look:

How reader see it:

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 TNS Media Intelligence issued a statement that advertising spendings driopped 14.3% during the first six month of 2009. $60.87 were spent what is way less comparing with the same period in 2008. Los Angeles Times stated that “even media is buying less media” and pointed that companies like Walt Disney, News Corp., and Time Warner cut their advertising and media buying expenses.
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We collected some interesting, funny, good to know, and cool facts about Apple Inc and Steve Jobs. By reading this article you’ll find stuff you can drop later in conversations.

• Steve Jobs used to work in garage & basement to start his business.
• Apple first slogan: “Byte into an Apple”.
• Steve Jobs loves to walk around his office… barefoot!
• In 1978 Apple Records sued  Apple Computers over trademark.
• Apple computer “Lisa” was the first computer to have a mouse.

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Twitter changed terms of service and allow advertising.

Twitter blog states: “In the Terms, we leave the door open for advertising. We’d like to keep our options open as we’ve said before”. Also, more added about spam: “Abusive behavior and spam is also outlined in these terms according to the rules we’ve been operating under for some time.”

 
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On Saturday, September 12 2009, “Windows did not shut down successfully” message appeared on a text screen in front of thousands people who came on Cowboys Stadium in Arlington (Texas) to see NCAA season opening for Oklahoma & Brigham Young University.

“Windows did not shut down successfully” often appears when someone holds a button to restart Windows PC.

Facebook released Facebook Lite version which allow users to see quick and simple updates from their friends and post information. It was made for users with slow internet connection and available in United States and India. Yes, lite version looks like Twitter with quick links on top which allow people to post photo, video, or update status. To access Facebook Lite you need to follow: www.lite.facebook.com.

It is another step to move forward and compete with Twitter. Facebook already introduced live status updates, status tagging, and bought Friend Feed.
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