Chick-fil-A: “EAT MOR CHIKIN”
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“EAT MOR CHIKIN” is the most popular advertising slogan of Atlanta-based Chick-fil-A Restaurant chain. Ad campaign was created by The Richards Group to reduce the amount of beef which is eaten and steal market share. Posters of the cows with signs created viral success and it created large amount of free publicity and parodies.
Original Ad:
Billboard:
Toy by Chick-fil-A (on official website):
Parody Costume:
Company also provides support to their slogan with guerilla marketing efforts. In 2006 an actor in cow dress parachuted onto a football field during a college football game and attached hamburger sellers. Everything was vidiotaped and featured on TV.
