Getting the Most Out of Google Maps. How to Improve Appearance, Traffic, Leads, and Sales.
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Google Maps turned into powerful tool for local businesses and companies. It generates not only traffic but quality leads and many business owners already noticed that more consumers find them browsing Google maps. Every day more people use cell phones with Google Maps application, notebooks, and gadgets which allow not only to get directions but to find local businesses as well. More iPhone applications appear which allow finding what around you and where to shop. Google Maps presence can increase amount of leads or work and conversion funnel helping to convert existing leads into sales.
In example above you can see car dealer from Massachusetts which got 158 visitors from Google Maps to their site. Call tracking showed that 17 phone calls came after people saw listing on the maps. 7 walk-in customers said that they were using Google Maps. Leads improved dramatically after dealership owners reviewed Google Maps listing and made adjustments in Google Business Center by adding photos, more information about business, and detailed description.
People use Google Maps to read and write reviews.
For consumers Google maps is working the same way like Yelp. People read, write, and share reviews on Google maps. Reputation management could be applied as well. If your business suffer from bad reviews you need to find satisfied clients / customers and ask them to write their opinion. It works perfectly well especially when you offer extra discount or promotion.
Additional recommendations to manage your business on Google Maps.
- Submit photos and logo of your business, it will highlight your listing and make you more recognizable.
- Ask satisfied customers to write review. Gmail users don’t need to register and review submission won’t take more than 5 minutes.
- Google allows you to add YouTube videos. Use this feature to highlight your business and give extra promotion to your YouTube video.
- Submit several listings if you run multiple brands. Example: ABC Motor Jeep, Chrysler, Dodge dealership can submit 5 listings. ABC Motor as a brand, ABC Jeep, ABC Chrysler, ABC Dodge, ABS Service and Parts.
