British Airways came up with idea to sell advertising space on the boarding passes. Company is trying to fulfill £106 million net loss for the three month ending June.

In 2008, London-based airline caried almost 36 million passangers. Ads on boarding passes could reach large / global audience. In addition, many people keep their boarding passes as memory and it could provide long term effect for potential advertiser.

Also, auto maker Jaguar became the first company to advertise on http://www.britishairways.com official website.

Related Posts from The Past:

• Dunkin Donuts: We are Rebuilding
• London for Lovers. Another Risky Marketing Campaign by Eurostar.
• Social Media Pillows. The Best Gift for Geeks & Social Media Freaks.
• What Guys Can Ignore When They are Really Exited? Omax Ad Campaign Explains it.
• Innovative Ways to Increase Traffic by Embedding Free Games on a Website