Online Marketing Became More Popular Than TV Advertising in UK
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Online spending grew to £1.752bn in the first half of 2009, while TV spending decreased 16.1% to £1.639bn in United Kingdom according BBC News. For the first time in the history online advertising overtakes TV and it makes internet is the biggest marketing medium in UK. Internet advertising spending increased 4.6% for the first half of the 2009 and it made internet the only marketing medium with grew this year.
This is how people predicted Future of Advertising in 1885
Analyst Ian Maude of Enders Analysis commented on this situation: “TV maintains its role as the big daddy of display advertising, but the main driver of Internet advertising in the U.K. has been search and particularly Google Inc” (source Wall Street Journal).
But some people disagree with this statement and point that email marketing, search advertising, online video ads, banner ads, etc. can not be placed in the same category. “Online marketing spend is made up of many things including e-mail, classified ads, display ads and, overwhelmingly, search marketing. They should be judged individually.” said Lindsey Clay, Thinkbox’s marketing director. However, 16.1% decline in TV advertising tells a lot…
