Today another person asked me how to get YouTube video on Google Search, make optimization, and improve rankings. It actually suprised me because I had the same question in the past. YouTube is another website and Google treat YouTube like any other site. Some people are saying that Google prefers to rank YouTube better because YouTube is part of Google network… it is not true. In fact, Google does not give any preferences to it’s own sites, for example, search for a keyword ”translator” and you’ll see that Yahoo Text Translator appears higher than Google Translator. YouTube rank high on Google (and other search engines) becasuse it is the best video sharing network and one of the most popular site in the world with billions content pages.

Snippets to different 2 chicks 1 cup reactions in Google search results.
 As you see, it is not only YouTube videos but also other networks as well.

 Google treat YouTube videos the same way like any other popular video sharing sites (Veoh, MetaCafe, Revver etc). It creates snippet with video preview for popular videos or regular result preview for less popular videos. It is automatic process and if your video is popular enough it will appear in search results for related keywords. I would say even more, authors of popular and viral videos almost never use any search engine optimization to gain success.
Read more to find how to optimize YouTube Video

 2 events at almost at the same time: South Carolina Rep. Joe Wilson’s screamed “You Lie!” during Obama speach on healthcare reform and Kanye West interrupted Taylor Swift when she received MTV music award. Both events was combined into single video and posted on YouTube, look what happened:

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 Interesting and creative campaign launched in Portugal, crosswalk stripes (zebra) are made out of the names of pedestrians who was hit by a car and killed. Message on the curb are saying: “1/4 of the victims of auto accidents are pedestrians”. Campaign and memorial was made by DraftFCB Lisbonand brought more awareness to drivers and pedestrians.

Crosswalk memorial in Lisbon, Portugal. Names of pedestrians who was killed by a car

 Image source: Osocio

Collection of creative examples on how to run and use different tactics of guerilla marketing campaigns for your own website. Many of this ideas won’t cost a lot and it is just matter of creativity and effective idea which can capture attention.

www.Hotels.nl – travel site from Amsterdam.
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Twitter changed terms of service and allow advertising.

Twitter blog states: “In the Terms, we leave the door open for advertising. We’d like to keep our options open as we’ve said before”. Also, more added about spam: “Abusive behavior and spam is also outlined in these terms according to the rules we’ve been operating under for some time.”

 
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On Saturday, September 12 2009, “Windows did not shut down successfully” message appeared on a text screen in front of thousands people who came on Cowboys Stadium in Arlington (Texas) to see NCAA season opening for Oklahoma & Brigham Young University.

“Windows did not shut down successfully” often appears when someone holds a button to restart Windows PC.

 Jeremy Shoemaker made fake picture of him holding $500 000 dollars check from AzoogleAds. He did not hide that it is a joke and it was saying on his blog that the image was made on Photoshop and everyone can post it on his blog or forum. Suddenly image appeared in numerous blogs and websites; some of them (who don’t know how to read) made sensation out of image saying that Jeremy really earned half million using AzoogleAds. Other blogs and networks accused Jeremy in lying to his own readers. Anyway, result was just great… Shoemoney blog and AzoogleAds got extra web visibility, more backlinks, higher traffic, and more leads.

 Jeremy stated on his blog: “It was an amazingly good campaign for them. Its been on numerous websites who think they have discovered it was fake… even though it says it here. Good for traffic” and added in different post “I am still amazed how all these sites get duped so easily, It’s great for traffic though so I will take it”.
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 Duplicate content issues is the biggest problem for most shopping websites. The problem comes with manufacturer description, most owners of shopping sites simply copy and paste product descriptions which was provided by supplier, manufactures, or host of affiliate network. Word to word description appears on multiple sites across the web and cause collective punishment from search engines.

 Here how Google, Yahoo, and Bing work with content… their algorithms is created to find original source of unique content and avoid appearance of a websites which steal content and violate copyright laws. When 1000’s shopping networks and sites use the same manufacturer description it moves all of them into omitted results. Often only one site remain in Google, Yahoo, or Bing index as content source.

 Example:

 Description from Amazon and Target websites for wooden hangers appears in 172 other websites and networks. As result, Google index only 13 of them and moved other 159 networks into omitted results with 0 chance to appear in search index when people search for wooden hangers, cheap wooden hangers, affordable wooden hangers, large wooden hangers ets…
Read more to find how to avoid duplicate content

In 2006 company hired me to promote their website. Their site was banned from Google index because someone submitted them in 20 000 fake “search engines” and spammy directories. It is regular penalty for spamming Google index and submitting links in “link farms”.  We worked more than 2 month without any success and decided to contact Google support or customer service directly. It was almost impossible to find email, contact information, or submission form on Google site.

Browsing Google Help Center we finally came to submission form where people can ask a question or share feedback. I wrote short email to explain and apologise on behalf of the company for “black hat” SEO. Moreover, I explained mistakes, gave examples of bad websites and link farms who linked my client. Also, we wrote a little bit about company and people who work there. Next day we received letter from Google which was saying: “sandbox doesn’t exist”, “we never discriminate any publisher”, “your site disappeared because of Google technical issues”. The same day site appeared back on Google with 96 indexed pages, in less than an hour Google index another 250 pages. Week later entire website with 360 pages was listed and ranked well on Google.
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Facebook released Facebook Lite version which allow users to see quick and simple updates from their friends and post information. It was made for users with slow internet connection and available in United States and India. Yes, lite version looks like Twitter with quick links on top which allow people to post photo, video, or update status. To access Facebook Lite you need to follow: www.lite.facebook.com.

It is another step to move forward and compete with Twitter. Facebook already introduced live status updates, status tagging, and bought Friend Feed.
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