I remember 10-15 years ago my dad called me to announce a “great news”, he was a 1 000 000 visitor to some website and now he wait when people call, email, or mail him information on how to receive a prize. I was just laughing at him… Yes, 15 years ago people used to click banners, submit forms, and follow sponsored links. Today it is hard to trick users and make them believe in online offers and promotions. It is almost impossible to convict people to click ads even when banner or link has perfect match with your design, niche, or content. According John Chow, Google AdSense used to be a perfect tool to make money several years ago. Average earnings from Google AdSense was about $5-8 for 1000 impressions. Today earnings dropped to less than a dollar for 1000 impressions. It means, that you can get 1-3 clicks if 1000 people will visit your page. Easy to guess, only $100 for 100k visitors and $1000 for million visitors. 99.9% websites and blogs don’t have 1 000 000 traffic in a year.

 I still meet a lot of people who believes that they can make a fortune with Google AdSense but all their efforts end with desperate jumps from AdSense to Yahoo Ads, from Yahoo ads to AdBrite, from AdBrite to Bidvertiser etc. Capturing leads, selling stuff, and professional use of affiliate programs is the only way to make money online and monetise your website.

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