UK Advertising Standards Authority has banned American Apparel which feature young photo model (apparently under 16 years old). It was suggested that model “stipping off for amateur photoshot”. Decision was made after single compaint from a citizen who saw ad in Vice Magazine.

Photos which appeared in Vice Magazine and caused ASA to ban ads.

 It was suggested by UK Advertising Standards Authority that ad appeared to be provocative and offensive. ASA said in their statement that images of the model, who are under 16, were “provocative with the model exposing progressively more skin”.
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