Interesting and creative campaign launched in Portugal, crosswalk stripes (zebra) are made out of the names of pedestrians who was hit by a car and killed. Message on the curb are saying: “1/4 of the victims of auto accidents are pedestrians”. Campaign and memorial was made by DraftFCB Lisbonand brought more awareness to drivers and pedestrians.

Crosswalk memorial in Lisbon, Portugal. Names of pedestrians who was killed by a car

 Image source: Osocio

Collection of creative examples on how to run and use different tactics of guerilla marketing campaigns for your own website. Many of this ideas won’t cost a lot and it is just matter of creativity and effective idea which can capture attention.

www.Hotels.nl – travel site from Amsterdam.
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Eurostar created posters with football hooligan who is taking a pee in a cup of English tea… campaign was created to bring more tourists from Belgium.

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