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Gap, clothing retailer, decides to switch advertising strategy by moving from TV to Facebook. Now, Gap ads across social media drive consumers to “Born to Fit” Facebook page which contain product information and videos to promote new line of jeans. iPhone application was also created to support campaign.
Volkswagen goal is to increase car sales in U.S. by 800 000 cars by the end of 2018. They are in the process to develop new sedans for American market and some of them will debute next year.
Tim Ellis, vp for marketing at Volkswagen of America said:
The Volkswagen brand needs to inspire our base of enthusiasts as well as reach out and captivate those in mainstream America. Therefore, we are re-evaluating all areas of our business, and after careful considerations have decided to take the necessary steps to ensure we have the right agency partner in place.
