What is Really Working in Web Marketing?
Today I got a question from a sales manager: Is there a one good thing we can apply to our client website which can guarantee a lot of sales and leads?
I told him that we can apply SEO, PPC, banner advertising, social media, online videos and other web marketing services as a single package. He replied: “No, can we apply just one thing which can push product right away, banners for example? What is really working?”. I replied simply, noting is working in web marketing… SEO, PPC, social media, banner ads doesn’t work until company apply all tactics to create integrated awareness around brand or product using different forms of online marketing.
