Interesting and creative campaign launched in Portugal, crosswalk stripes (zebra) are made out of the names of pedestrians who was hit by a car and killed. Message on the curb are saying: “1/4 of the victims of auto accidents are pedestrians”. Campaign and memorial was made by DraftFCB Lisbonand brought more awareness to drivers and pedestrians.

Crosswalk memorial in Lisbon, Portugal. Names of pedestrians who was killed by a car

 Image source: Osocio