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Musicians in a Search for New Marketing and Business Model

August 24, 2009 By: Sergey Rusak Category: Ideas, News No Comments →

 Remember back in 90’s we used to pay $15-20 for entire CD only because we liked a single song. We can make a whole list of one-hit wonders such as Blind Melon, Chumbawamba, or Sir Mix-A-Lot in our old CD collection. Today it is easier to go and buy this single song paying a dollar, add illegal downloads and it is become clear that it is harder for artists to compensate work and make any money in today’s broken music industry.

Thom Yorke - Radiohead lead singer

Radiohead lead singer: No more full-length albums. Singles only.

 Artists like Radiohead came with a new concept “Pay as much as you want” for their 2007 independent release In Rainbows. Strange move of Radiohead created phenomenal buzz, generated sales, and helped album to succeed. Some critics are saying that it was the last nail for dying music industry but many people will agree that Radiohead collected as much as possible from those people who was going to get the album from illegal file sharing websites.
Read more…

Sex Pistols Singer John Lydon in Country Life Butter Commercial

August 19, 2009 By: Sergey Rusak Category: Viral Videos No Comments →

Last year 52-year-old punk rocker and lead singer of British band Sex Pistols suprised his fans and appeared in Country Life Butter Commercial. John Lydon never appeared before in any TV commercial or print ad.

Read more to find why he did it…