Importance of image optimization was explained a lot of times by many web marketing experts (Example: Search Engine Watch, Web Analytics World, or SEOBook) but most webmasters still ignore basic rules to optimize images and attract get traffic from image searches like Google Images, Yahoo! Image Search, or Bing Images. Honestly, I wasn’t a big fan of image optimization for search engines because I was just lazy to tag (add “alt” tag) and write descriptions for each image. In August I decided to test how image optimization can improve my traffic. I spend all day applying image optimization and SEO strategies to images in my library. This week I took all data and it kind of impressed me.

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Last week Jeremy Shoemaker made a post SEO’s Need To Adapt Or Die explaining that SEO’s need to blame themselves and not recession. Jeremy also pointed that SEO is not important as it used to be because everyone knows how to make site appear on top of Google and many technology companies create SEO friendly products which can help.

I’ll agree with Jeremy that SEO’s need to change to stay in business but I am defiantly not agree about technology companies. Of course many content management platforms are trying to create software which is SEO friendly but there are still a lot of work needs to be done by human being who can review product and make adjustments. Wordpress, for example, there are still a lot of fixes needs to be allied by professional SEO. Most content management providers create custom product for everyone, but every website and idea is unique and it is work of SEO specialist to improve new shopping blog, photo blog, blog social site, or business news for search engines.
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Google traffic is a fresh air for many businesses which are trying to get customers especially in competitive market. Organic optimization and pay-per-click remains the most popular way to promote product or service. However, there are several ways to receive decent traffic from Google: organic results, sponsored results, Google Maps, YouTube videos in organic and Google Video search, Google News and Blogs, Google Image Search, and traffic through third party websites which list information about businesses and appear in search results.

Total search engine domination for specific business could appear when all components of web marketing and SEO applied and integrated into single campaign to achieve the best result from online investments.

Read more to achieve total search domination

Yahoo announced new features for it’s search, mail, messaging services. New upgrades will make it easier to connect with different social sites, improve usability, and make better interface. New features is a follow up on new homepage which was released in July.

One of the key point of new upgrades is to let users connect and add links to their favorite social sites like Facebook, YouTube, Twitter, and other. Yahoo plans to integrate all their services as well as services outside Yahoo network. Some social tools should add more interaction between visitors, “What are you doing?” option (kind of like Twitter) will be available for email user.
Read more to find about all upgrades…