Importance of image optimization was explained a lot of times by many web marketing experts (Example: Search Engine Watch, Web Analytics World, or SEOBook) but most webmasters still ignore basic rules to optimize images and attract get traffic from image searches like Google Images, Yahoo! Image Search, or Bing Images. Honestly, I wasn’t a big fan of image optimization for search engines because I was just lazy to tag (add “alt” tag) and write descriptions for each image. In August I decided to test how image optimization can improve my traffic. I spend all day applying image optimization and SEO strategies to images in my library. This week I took all data and it kind of impressed me.

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 Every experienced search engine optimization expert will tell you that the best link is one-way link from related websites. For new site it is hard to receive good backlinks and regular submissions in free directories or link exchanges doesn’t work as it used to. Sometimes webmasters needs to go on other websites and ask for a links.

Picture source: SEOmoz

 In most cases email which ask to give backlink look spammy and most webmasters delete it and even report it as spam. Let’s look what Google recommends on webmaster guidance page: “Make sure all the sites that should know about your pages are aware your site is online”. Yes, Google suggest to go and tell other webmasters that your site online… hm, but how to do it in legal way without spamming?
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Last week Jeremy Shoemaker made a post SEO’s Need To Adapt Or Die explaining that SEO’s need to blame themselves and not recession. Jeremy also pointed that SEO is not important as it used to be because everyone knows how to make site appear on top of Google and many technology companies create SEO friendly products which can help.

I’ll agree with Jeremy that SEO’s need to change to stay in business but I am defiantly not agree about technology companies. Of course many content management platforms are trying to create software which is SEO friendly but there are still a lot of work needs to be done by human being who can review product and make adjustments. Wordpress, for example, there are still a lot of fixes needs to be allied by professional SEO. Most content management providers create custom product for everyone, but every website and idea is unique and it is work of SEO specialist to improve new shopping blog, photo blog, blog social site, or business news for search engines.
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