Today I got a question from a sales manager: Is there a one good thing we can apply to our client website which can guarantee a lot of sales and leads?

I told him that we can apply SEO, PPC, banner advertising, social media, online videos and other web marketing services as a single package.  He replied: “No, can we apply just one thing which can push product right away, banners for example? What is really working?”. I replied simply, noting is working in web marketing… SEO, PPC, social media, banner ads doesn’t work until company apply all tactics to create integrated awareness around brand or product using different forms of online marketing.

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Search Engine Roundtable and Darrin Ward blogged about site links in Google Adwords. As you can see, Staples listed on Google sponsored and organic results with sitelinks.

Sitelinks appear not all the time and only for big brands and companies. Most likely Google is testing new feature with handpicked participants. If you type Walmart.com or BestBuy.com for example, it appears as regular link in sponsored results.

Google traffic is a fresh air for many businesses which are trying to get customers especially in competitive market. Organic optimization and pay-per-click remains the most popular way to promote product or service. However, there are several ways to receive decent traffic from Google: organic results, sponsored results, Google Maps, YouTube videos in organic and Google Video search, Google News and Blogs, Google Image Search, and traffic through third party websites which list information about businesses and appear in search results.

Total search engine domination for specific business could appear when all components of web marketing and SEO applied and integrated into single campaign to achieve the best result from online investments.

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