There are many articles about how to build links, some of them provide good information but some of them raise more questions about quality of links and “white hat” SEO strategies. Of course, it is risky and not efficient to submit site in hundreds directories or exchange links with other webmaster. We decided to provide as many good strategies to build links as possible, most of this strategies we use providing SEO services to our clients.

1. Submission in niche directories is an easy way to increase amount of links from related sites especially when your competitors already listed there. Some good niche directories you can find on DirectoryCritic niche directory list but be careful because Directory Critic approves a lot of spammy and low quality directories.
2. Find bloggers with related blogs, subscribe for their feeds, comment, and follow them in social networks. It takes a lot of time and efforts to become real friends in blogosphere but it will benefit your business with more publicity and visibility. Many bloggers link their friend from blog posts or help in social media by Tweeting, bookmarking, and talking about your business and services.
3. Sign up with the most popular social sites and add your link in profile. Be active, don’t just go to create hundreds profiles. Pick only popular and topic related social sites. Example: if you are a doctor you can use popular healthy living and environment www.Care2.com site to contribute knowledge and information.
4. Participate in forums and discussions sharing information with other members. Put link in signature and profile page. Again, use only several topic related forums and become a good member of community.
5. Check who link your cometitors using backlink checkers like LinkVendor , Domain-pop , or Webmaster Toolkit.

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 Some webmasters use tricky ways to attract attention of searchers and increase click rate through organic results. Some spammers who sell dating eBooks still use Meta Tags to add junk which can appear in Google SERPs.

 Take a look on the listing of some dating website:

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Today I got a question from a sales manager: Is there a one good thing we can apply to our client website which can guarantee a lot of sales and leads?

I told him that we can apply SEO, PPC, banner advertising, social media, online videos and other web marketing services as a single package.  He replied: “No, can we apply just one thing which can push product right away, banners for example? What is really working?”. I replied simply, noting is working in web marketing… SEO, PPC, social media, banner ads doesn’t work until company apply all tactics to create integrated awareness around brand or product using different forms of online marketing.

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 ”Content is the king”, the most effective way to build links is to write quality content and wait when other bloggers and webmasters link your post as a source. But what if you just created a blog and there are not a lot of readers yet, or your field is very competitive. Link building can send more visitors and improve search engine traffic.

 During the link building process you should not spam, submit blog in low quality directories, or use companies which offer “millions links for few bucks”. There are a lot of good ways to get quality link to your blog and improve visibility.
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Google traffic is a fresh air for many businesses which are trying to get customers especially in competitive market. Organic optimization and pay-per-click remains the most popular way to promote product or service. However, there are several ways to receive decent traffic from Google: organic results, sponsored results, Google Maps, YouTube videos in organic and Google Video search, Google News and Blogs, Google Image Search, and traffic through third party websites which list information about businesses and appear in search results.

Total search engine domination for specific business could appear when all components of web marketing and SEO applied and integrated into single campaign to achieve the best result from online investments.

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Quality search engine optimization is still a big thing for small business owners. Many will agree that major search engines drive large portion of web traffic and in many cases more effective than offline advertising such as television, radio, or print.

For those who operate business which target local audience it is not really important to have visitors from other areas. Regular search engine optimization could be less productive and overpriced.
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There are a lot of buzz in web community about web traffic from social media sites like Twitter, Digg, or Facebook. Many suggest that social media will replace traditional search engines. Really? We know that there are a lot of stories about some 17 year old kids who sells music through YouTube videos but it doesn’t mean that YouTube is a perfect market place for 50 year old business owner who can sell napkins, pens, boat trailers, or anything else. There are some exceptions like Blendtec which sold a thousands blenders after producing Will it Blend? viral videos but still, can every business use social media? 

Let’s analyze traffic you are getting from social sites and search engines like Google, Yahoo, or Bing. Searching for product or service people often type specific keywords and visit several websites to make a choice. Company which provides product or service for competitive price have a big chance to turn visitor into customer.

Traffic flow from search engines:

When people come on a website using search engine their attention focused on the product, description, price, and company which sells it. Even when person leave without purchase, he or she still remember a lot of information about company and product.
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 Search Engine Optimization is not exact science and different companies do it different ways to improve result and drive web traffic to their business. Most business owners prefer to outsource SEO because lack of experience, knowledge, and time. Some companies use different SEO’s for different purposes such as content writing, link building, tracking, or paid web marketing.

Too Good to be true?

 There are different techniques of search engine optimization, most experts divide them in two categories: black hat SEO and white hat SEO. White Hat SEO is a legal way to optimize a website by writing powerful content for readers, building online reputation in social media networks, creating natural links from other websites, and creating site maps with easy navigation’s. Many SEO companies with good reputation provide additional services like lead management, landing pages, press release distributions, integration of online and offline advertising efforts, and more.
Read more to avoid SEO malpractice…

Many experts was trying to explain of what the Google Algorithm formula might look like. Some of them came with very close ideas but it was still just thoughts, guesses, theory with lack of evidence.

 Search Engine Optimization can not become exact science because Google (as well as other search engines) keeps it’s formula / algorithm in a secret. We decided to challenge ourself and explain Google Algorithm and what to look at optimizing a website. Our work based on observations, research, reading, discussions, experience, and rankings of a websites we can track.
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