Online spending grew to £1.752bn in the first half of 2009, while TV spending decreased 16.1% to £1.639bn in United Kingdom according BBC News. For the first time in the history online advertising overtakes TV and it makes internet is the biggest marketing medium in UK. Internet advertising spending increased 4.6% for the first half of the 2009 and it made internet the only marketing medium with grew this year.

This is how people predicted Future of Advertising in 1885

Analyst Ian Maude of Enders Analysis commented on this situation: “TV maintains its role as the big daddy of display advertising, but the main driver of Internet advertising in the U.K. has been search and particularly Google Inc” (source Wall Street Journal).
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 My friend recommended me awesome YouTube video which contan collection of 100 the most popular viral videos in 4 minutes. Enjoy:

Web applications became a powerful tool in marketing. Success of Elf Yourself by Office Max turned web application into powerful marketing tool to generate brand awareness in online and offline media. Creation of web application and placing it on a corporate website brings more traffic to a website when “word of mouth” spreads across social networks like Facebook, MySpace, or Twitter.

My “creation” on MadMenYourself, I called it “Me in 20 years”.

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Gap, clothing retailer, decides to switch advertising strategy by moving from TV to Facebook. Now, Gap ads across social media drive consumers to “Born to Fit” Facebook page which contain product information and videos to promote new line of jeans. iPhone application was also created to support campaign.

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