On Wednesday, September 30, 2009 Starbucks introduced Starbucks Via, new instant coffee in all location across United States. It was supported by massive advertising campaign prior launch. Starbucks expects around 10 million customers to come and try instant coffee for free in 7 500 locations.

Starbucks Via TV ad:

  Starbucks runs ads tryiong to explain that new instant coffee has the same taste like regular one. “We’re so confident that you won’t be able to tell the difference between Starbucks VIA and our brewed coffee, we’re inviting customers into our stores to see if they can tell the difference,” Starbucks CEO Howard Schultz notes. But entire marketing campaign can’t convict some critiques and coffee lovers who think that it could be the biggest failure for the company.
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 Online spending grew to £1.752bn in the first half of 2009, while TV spending decreased 16.1% to £1.639bn in United Kingdom according BBC News. For the first time in the history online advertising overtakes TV and it makes internet is the biggest marketing medium in UK. Internet advertising spending increased 4.6% for the first half of the 2009 and it made internet the only marketing medium with grew this year.

This is how people predicted Future of Advertising in 1885

Analyst Ian Maude of Enders Analysis commented on this situation: “TV maintains its role as the big daddy of display advertising, but the main driver of Internet advertising in the U.K. has been search and particularly Google Inc” (source Wall Street Journal).
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In the beginning of September Burger King launched new TV campaign called “School of Endorsements” which feature Eric Estrada and Tony Stewart. Eric Estrada is trying to promote his “ultra fashion” Estrada sunglasses. Basically, it is oversized sunglasses with Estrada logo across the glass.

Commercial is funny, really funny! Kaneknotuser wrote on YouTube: “I saw this on TV with my 3 year old brother and after the last estrada he started laughing and he probably laughed 10 minutes straight”.
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  Right before anniversary of 9/11  video which was created by WWF Brazil hit the web and became viral. Commercial which shows 9/11 terrorist attack and mention 2004 tsunami appeared on thousands blogs like Break or Adverblog and video sharing websites. In less than a day over 45 000 people watched it on YouTube, many of them discuss their outrage: “sad how people can exploit this tragedy so soon, or at all for that matter” posted BALLlSLlFE user from Canada.

 
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Fictional sales woman Flo in Progressive Insurance commercials became recognizable character in United States. Many people find it pretty funny, others find her annoying and even created groups on Facebook called Progressive Insurance Commercials Aggravate Me, FLO MUST DIE!!!, or I hate Flo!!! As for me, I the way actress acts and behave as advertising character. For some people it is not enough to watch commercial on TV and they go on YouTube where each clip with Flo received about 20 000 – 50 000 viewers.

Google keyword suggestion tool shows that people search information about Progressive Insurance ad campaign as well. According Google many people searched typing:

• progressive insurance girl
• who is the girl in the progressive insurance commercials?
• who is the chick in the progressive commercials
• annoying progressive insurance commercial
  …and more.

So, who is this funny, wired, crazy girl?
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Last year 52-year-old punk rocker and lead singer of British band Sex Pistols suprised his fans and appeared in Country Life Butter Commercial. John Lydon never appeared before in any TV commercial or print ad.

Read more to find why he did it…