Web 2.0 term emerged in 2004 to describe new websites, design trends, and applications. Many will agree that Web 2.0 term was used to show that Internet has changed and became better and at some point smarter. Many technology companies were using term to show that dotcom bubble in the past and Internet is different now. Web 2.0 term became a powerful term to sell new products such as application, scripts, web design, software, web tools etc. By the middle of 2007 term was overused and Google Trends (see graph below) shows that search volume for the term used to be extremely high.

 After 2007 less people began to use web 2.0 term and in 2009 it became clear that term is completely outdated. From one point it is became clear that nothing changed, we still have the same Internet like in 1995 but with higher speed, more options, and better interface. From another site, it is became easy to build websites, blogs, and flashy design, even middle school kid can build “Web 2.0″ blog with flashy design and buttons.
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Google “sandbox” is a term webmaster use to describe Google punishment. Many web marketers are skeptical about “sandbox” and Google itself denies form of punishment called “sandbox”. It still creates a lot of discussions in SEO forums and webmaster communities to explain website partial removal from Google index or sudden drop in rankings for specific keywords especially when site was over-optimized or “black hat” SEO applied.

Signs which tell that website was placed in Google”sandbox”:

If you open a new website and become build links very aggressive especially for popular keywords you site can appear on Google for a little while but suddenly loose all positions for all keywords except when you type full domain name. It happens when webmaster submit site in thousands directories overnight, use submission software, build links with the same anchor over and over again, spam in forums or blogs.

Google can also move site to “sandbox” if you use link farms or build links from fake blogs / sites hosted by free hosting providers. Example: many blogs on Blogger which was created to link your new website.

Unlimited link exchange or link buying process could lead to “sandbox” punishments as well especially if link building software or networks were involved.
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There are only a few ways to increase web traffic and provide a fun service to keep your readers/customers constantly coming back. One inventive option is adding a social gaming network to your website.

A new White Label multiplayer casual flash games platform by Come2Play allows everyone to add social gaming network to their webite or blog, offering the most advanced flash social gaming possibilities free of charge. 

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This post was submitted by Lisa Johnson.