Last week Jeremy Shoemaker made a post SEO’s Need To Adapt Or Die explaining that SEO’s need to blame themselves and not recession. Jeremy also pointed that SEO is not important as it used to be because everyone knows how to make site appear on top of Google and many technology companies create SEO friendly products which can help.

I’ll agree with Jeremy that SEO’s need to change to stay in business but I am defiantly not agree about technology companies. Of course many content management platforms are trying to create software which is SEO friendly but there are still a lot of work needs to be done by human being who can review product and make adjustments. Wordpress, for example, there are still a lot of fixes needs to be allied by professional SEO. Most content management providers create custom product for everyone, but every website and idea is unique and it is work of SEO specialist to improve new shopping blog, photo blog, blog social site, or business news for search engines.
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 Search Engine Optimization is not exact science and different companies do it different ways to improve result and drive web traffic to their business. Most business owners prefer to outsource SEO because lack of experience, knowledge, and time. Some companies use different SEO’s for different purposes such as content writing, link building, tracking, or paid web marketing.

Too Good to be true?

 There are different techniques of search engine optimization, most experts divide them in two categories: black hat SEO and white hat SEO. White Hat SEO is a legal way to optimize a website by writing powerful content for readers, building online reputation in social media networks, creating natural links from other websites, and creating site maps with easy navigation’s. Many SEO companies with good reputation provide additional services like lead management, landing pages, press release distributions, integration of online and offline advertising efforts, and more.
Read more to avoid SEO malpractice…