Twitter for Small Business. Techniques & Strategies to Sell Products & Services.
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Would you hire someone to Twitter for you? Sound funny for most of you, but Twittering for hire is on demand since many business owners feel like Twitter is the way to go to expand your brand and reach customers. Most my clients provide interest to Twitter and ask the same common questions. By managing several accounts we build strategies and tips which worked perfectly and turned Twitter in to pr and sales tool.
In the recent months we used Twitter for several business owners like car dealers, yacht and boat dealers, financial companies, and lawyers. We never created any viral sensations and never reached more than 500 followers but Twitter worked for us to improve sales and bring new customers for our clients.
Using Twitter for Small Business.
Step 1. Who to target.
Most people don’t use Twitter as shopping website and any direct offers look spammy and suspicious. It is pointless to contact person and ask to buy a car or magazine subscription. Twitter is a great tool to get connected with your past customers / clients and turn them into returning customers.
Step 2. Find people.
Use your list and database to find customers and clients from the past. Post Twitter button to your website. Post “Follow us on Twitter” signs in your store, dealership, branch, office etc.
Step 3. Start to Tweet
Keep people exited by posting information about your business. Tell more information about products and services but avoid spamming. Random stories can keep people excited and pay more attention every time you post something new.
Step 4. Monetize your efforts.
Use Twitter to post coupons, promotional codes, or discounts for returning customers. Use strong headlines like: “Promotion for our Followers. Come to our store and get 35% off. Tell cassier that you saw our Tweet”.
Our research shows that by posting promotional coupons you can bring previous customers and even find new ones. Twitter works like “word of mouth” among people who already knows your business.
