UK Advertising Standards Authority Banned American Apparel Ad
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UK Advertising Standards Authority has banned American Apparel which feature young photo model (apparently under 16 years old). It was suggested that model “stipping off for amateur photoshot”. Decision was made after single compaint from a citizen who saw ad in Vice Magazine.
Photos which appeared in Vice Magazine and caused ASA to ban ads.
It was suggested by UK Advertising Standards Authority that ad appeared to be provocative and offensive. ASA said in their statement that images of the model, who are under 16, were “provocative with the model exposing progressively more skin”.
Brent Chase, American Apparel UK operations manager said: “American Apparel is well known for its provocative advertisements… Our models are real girls who are often employees or friends of the company. They do their own hair and makeup and aren’t Photoshopped. From time to time people are made uncomfortable by this, and it occasionally causes an unfortunate reaction.”
In the statement released by Ammerican Apparel: “American Apparel will continue to express itself through photography, art, and design as the company grows in the UK. Although it does not seek to offend anyone, it recognizes that some minor discomfort may occasionally accompany the process of questioning various beauty norms and standards within the fashion industry.”
