Volkswagen of America is Reviewing Advertising and Marketing Strategies to Reach More US Consumers.
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Volkswagen goal is to increase car sales in U.S. by 800 000 cars by the end of 2018. They are in the process to develop new sedans for American market and some of them will debute next year.
Tim Ellis, vp for marketing at Volkswagen of America said:
The Volkswagen brand needs to inspire our base of enthusiasts as well as reach out and captivate those in mainstream America. Therefore, we are re-evaluating all areas of our business, and after careful considerations have decided to take the necessary steps to ensure we have the right agency partner in place.
He also added:
Our goal of rapidly increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice.
For right now Volkswagen consider Crispin Porter + Bogusky agency from Miami which worked already with sucha brands as Geek Squad, Microsoft, Burger King, Coca-Cola, and others.
