What is Really Working in Web Marketing?
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Today I got a question from a sales manager: Is there a one good thing we can apply to our client website which can guarantee a lot of sales and leads?
I told him that we can apply SEO, PPC, banner advertising, social media, online videos and other web marketing services as a single package. He replied: “No, can we apply just one thing which can push product right away, banners for example? What is really working?”. I replied simply, noting is working in web marketing… SEO, PPC, social media, banner ads doesn’t work until company apply all tactics to create integrated awareness around brand or product using different forms of online marketing.
Of course, doing web marketing using single campaign you can hit golden niche and get good return on investment but it is not permanent and sales strategy can collapse unexpectedly. Different services and tactics which apply for web marketing create a mix of traffic and convertion into sales.
Conclusion: To sell online you need to do SEO, PPC, tweet, blog, post, share, create banners, send newsletters… integrate all advertising efforts into single campaign and drive visitors to a landing page or a website.
